“Do the identity reveal,” one follower replied to a since-deleted tweet. She shared concerns that no one would “like” the real person behind the account. Followers, many of them black women, would happily oblige, thinking they were giving their money to a fellow black woman in need.Ī few months ago, began teasing the reveal of her identity. Sometimes, would tweet about experiencing financial troubles and ask for donations through the Cash App. (At one point, followers genuinely theorized that the account was run by Normani, a fast-rising R&B/pop singer, or the megastar Rihanna.) The posts felt like they belonged to a black woman who was confident, fashionable and a tastemaker. would post about alleviating her period cramps with chamomile tea, the unfair beauty standards placed on darker-skinned black women and styling her kinky 4C hair. Until last week, it was commonly accepted that the person behind was a black woman.